BTS, the world's most popular boy group, has been selected as the global advertising model for Lotte's flagship brand XYLITOL. Under global contract by our company, the promotion is currently being rolled out in Japan, Korea, Taiwan, Thailand, Vietnam, Indonesia, the US, Canada, Bulgaria, and Slovenia. The "Smile to Smile Project" is a global project in which BTS and XYLITOL bring courage and smiles to many people.