We acquired exclusive rights in Japan for an exhibition where visitors can fully enjoy the world of the K-Drama "Crash Landing on You," which has been a huge sensation in countries around the world including Japan. The exhibition was held from January 8 to July 4, 2021, in Tokyo, Osaka, Fukuoka, and Nagoya, in conjunction with Lawson Entertainment, Inc.

In order to fully recreate famous scenes from the drama, props such as the piano and paraglider that were key elements in the drama, as well as costumes and accessories actually worn by the lead actors and others were exhibited. More than 400 photos and behind-the-scenes videos, including candid off-shots that have never been shown in Japan, were collected and exhibited at the venue for the first time. Before the start of the exhibition, a video message from lead actress Son Ye-jin was shown and attracted a great deal of attention.

In conjunction with running the exhibition, the company also acquired the rights to produce and sell original goods using previously unreleased still images. Commemorative stamps, acrylic stands, clear files, mask cases, masks, mugs, posters, notebooks, and T-shirts were sold at the venue and online.

In terms of publicity, the exhibition received a total of 2,035 pieces of media coverage, including on 17 TV programs, 61 newspapers, and various digital media. At the Osaka venue, visitors created a long queue and waited for the doors to open, and the event was so successful that visitors filled the entire floor every day.